The Power of Scientific Advertsing for MLM
February 17th, 2007 by Jeff NeilAs I’m reading different things online this morning, TWICE, Scientific Advertising was mentioned in what I was reading. This is kinda like someone hitting you over the head with a hammer.
Someone ( the guy upstairs? ) is trying to get my attention. These “mentions” inspired me to dig out my own copy of Scientific Advertising. And then I got the idea that I should be sharing the concepts from this book with you.
Now I know that most network marketers have never even heard of this book. They have NO IDEA how valuable this information is. So let me be blunt. If you are not using the marketing principles from this classic marketing BIBLE you are in SERIOUS trouble my friend. Serious.
Scientific Advertising was written in 1923 by Claude Hopkins. It is considered by many as the greatest book on advertising ever written. As a matter of fact, Jay Abraham ( please tell me you HAVE heard of him ) said he has read this book over 50 times and learned something new every time.
With that introduction, I’ll close for now. But be prepared. This is going to blow your socks off. And you won’t find them in the drier either.
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