Why I Don’t Blog About MLM
March 16th, 2007 by Jeff NeilI do not blog about mlm. I don’t blog about network marketing. It looks like I do. But what I really blog about is me, Jeff Neil, and what I have learned about this stuff (mosly from Joe Schroeder BTW). At first glance, that doesn’t even seem to make sense, does it?
But there is a subtle, yet profound difference. Check this out.
If I wasa bloggin’ ’bout M L MMMM I could write about anything. I could telly you about Company XYZ’s newest product. Or how such and such company got shut down by the FTC. Or how about the one where that heavy hitter comes out of retirement just to start promoting this new network marketing deal that is just SOOO good. And of course it just happens to be in pre-launch.
I could have a blog with all of that. And I could have Google adsense all over the place.
And there is nothing wrong with Adsense. I have some of them sites.
But this blog is about me, hopefully helping you, get more income out of YOUR mlm business. That sounds conceited but it’s not. It’s just good business. And there is more than one reason why I suggest you do something similar.
As a matter of fact I am willing to help you get started at this free beginners blogging course.
But for now, back to why. One of the things IÂ know is that your prospects are spying on you. Mine are spying on me. They want to know who you are, are you for real, do you know, do you care, are you honest, and probably what color underwear you have on RIGHT NOW.
So if you want them to know what color Underoo’s you have on before they join your mlm opp than you have to tell them. You have to feed them the information they are looking for, so they will feel safe, and having a blog is a good way to do that.
And here’s another situation where having your own blog might help you. Let’s say you’ve been working this lead. You follow up with them. call them, or whatever. Now you get them on your opportunity call. Well while they are on that call they hear BIG SHOT GURU on the phone and decide to Google the guru. Now they found the guru’s link and joins YOUR deal under Mr. Big Shot.
Doooesn’t that just P you off? It sure does me! But by me having a blog I stand a better chance to give people a reason to join ME instead of Mr (or MRS) Big Shot. You know, show off my charming personality or something.
Having a blog about your mlm business will give you a chance to show what YOU have to offer. I mean, what’s so special about you? I don’t know what it is. But there is something. I guarantee it. So be brave and strut your stuff.
The third advantage about blogging that comes to mind right this second is credibilty. I am a direct response kind of guy usually. That means I would normally use a one page website, capture their info, and then show my goods, so to speak.
But I have noticed over the past year that when you recommend a product or service on a blog the response rate can be much higher. It’s less “salesy”. Especially if you can get people coming back to your blog. It’s a relationship building tool. So when you are recommending something, even show how you use it, a blog can be quite effective.
AHH, one more thing. Comments. As your blog becomes more and more popular (and this usually takes time) you will start getting people to comment. Your readers will comment and often leave a link. Sometimes that’s the only reason they do comment. But if they have something worth saying, and they also happen to leave a link to THEIR mlm deal, that’s OK.
It’s still worth it. The extra content helps with search engines and also gives a community atmosphere.
So there you have it. For now. Don’t forget that if you would like help getting started with your own blog takes this interactive blogging course. It’s free and we can guide you along the way. Who else is going to do that for ya?
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March 19th, 2007 at 6:40 am
Jeff, great article, and I agree with everything you’ve said about blogging. Well, except about the colour of the undies, I don’t think they want to know that:-) Unless it’s an undie MLM company of course.
bye Jeff, it’s fun to be working with you! Not that it’s work, really!
March 19th, 2007 at 8:57 am
It IS fun working together.
Hmmm, an underwear mlm company. There’s an idea. Shall we start one? Almost everyone wears them!