MLM List Building and Email Marketing Strategies

To succeed in this business, any business for that matter
takes a certain mindset. All kinds of mindsets really. And
you know that right?

It takes vision, passion, faith, courage. All that stuff
that we all, already know. Us mlm people. We sure is a smart
bunch, huh?

But one thing we do not always know is who our customers are.
Like who is in our target market. Or more importantly, who
will actually give us money.

Here’s what I mean. When I joined opportunity “X” and got my
first autoship order one of the products was a bar of soap.
Yippee. Not. Granted, it did smell good. But at $5.95 retail,
who would buy it?

By nature I am cheap. I was raised that way and it is still
a hard habit to break. When I bought soap I wanted three
bars for 97 cents.

So this $5.95 bar of soap  wasn’t something I wanted. Or
something I thought anyone else wanted. So it just stayed
in the package.

Now I know you don’t really care about my soap. Or my shower
either I hope. But what is important is what I discovered. I
realized something I should have already known.

My first and foremost intent with my mlm business is to sell
something. That’s because I want to get paid. Today. And I
want others to get paid today. Not next month. That is a
must.

Now wouldn’t you agree that in order to sell something it is
a good idea to know what the heck it is you are selling?

Me too. That’s why I finally got around to trying this new
brand of soap. To get to know about it personally so I could
better retail it.

Well, the soap is great. It smells great, it cleans great.
And it beats my old cheap stuff hands down, no competition.

But Big deal. This article isn’t about soap. Soap is not
even my main product.

This article is about having, and selling, a top quality
product. Any product. I know that I have one. And I’m sure
your mlm business provides you with a top quality product as
well.

What I realized is this. Our products are not for cheap
minded people. They are designed for people who want the
finer things in life. People who can afford these luxuries.
Or at least pretend they can.

They don’t drive a Dodge Caravan. They drive the Town and
Country. Their version of an SUV is a Cadillac Escalade.
They buy a cup of coffee at Starbucks.

Because they can afford to.

Just like I was wrongly thinking no one would buy my soap, I
often hear other mlm distributors say no one will buy their
products. That’s not true. Your neighbors may not. Your
family may not. But some people, somewhere, are out there
wanting what you sell.

Knowing this is a mindset. It’s a belief. And that’s where
it all starts. A simple formula really.

You are in your mlm business to make a profit. To profit you
need to sell something. To sell anything, you need to market
to the people that are already willing and able to buy what
you sell.

And to market your products or business opportunity you
first have to believe there are people that want what you
have so you can find them.

If you don’t believe people want what you have you will
never be able to find them. You will not be able to market
to them. You won’t be able to sell anything, so you won’t be
able to make a profit.

If you can’t make a profit, why would you be in business?