How to Build a Downline with an MLM Newsletter Part 1
November 27th, 2007 by Jeff NeilThese days all the talk in the network marketing industry is about attraction marketing, branding yourself, and funded proposals. And of course we cannot forget Web 2.0, user generated content, and the power of networking communities. But the one thing nobody is talking about is publishing your own generic, mlm newsletter.
We read them, proving that email marketing is in fact not dead. And we do so in hopes that something inside this free training will help us with our own business opportunities. But as we read issue after issue, rarely do we think about the benefits from the publisher’s perspective.
Things always change in network marketing. Opportunities come and go. Leaders leave and take our downlines with them. The C.E.O. of your favorite program changes its compensation plan. Or they decide you can no longer advertise your biz online.
It’s always something. We don’t really have as much control as we like to pretend that we do. But by offering an electronic magazine (ezine) you keep more control and stability for the future of your business.
to be continued…
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