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Do You Do Multichannel Network Marketing?

December 7th, 2007 by Jeff Neil

Autoresponder company Aweber made an excellent point with this post Google Uses Multichannel Marketing. Do You? discussing what I call cross marketing. Something I am finding more and more important for your mlm business.

It talks about how Google has aquired these different companies that offer such things as video and RSS. And how we can be using the same idea to market our own business and opportunities.

While the post itself is not directed at network marketing specifically, the information does apply to us.

We often get stuck in the same routine and rely on only one way of marketing our business. Me, I am a big fan of article marketing, email and blogs. Plus taking advantage of R.S.S. I am also expanding more into video and social networking sites such as MySpace.

The thing to do here is not run these different types of advertising separately, but to cross promote your different types of content.

For example I created this MLM Newsletter System so newer Internetwork marketers could take more advantage of email. But in each of those issues you could point to a video you made. Or to a blog post you wrote.

And your video marketing campain could point to your ezine for list building purposes. It’s like creating a circle around yourself and your business. Each part providing different bits of information.

And that’s just online. Robert Blackman has a simple call, email, and mail a postcard system for people that want to sell his mlm leads.

We talk about the importance of duplication for downline building. But you have to ask yourself, what exactly are you duplicating?

Does it work or not? What do you think?

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