MLM List Building and Email Marketing Strategies

Can you believe I sprained my finger opening my car door? Yup, and it makes it hard to type. But that won’t stop me from telling you about the advantages of publishing your own mlm newsletter or how doing so will help you be a more magnetic, attractive ( but maybe not any better lookin’ ) network marketer.

This industry is changing. More and more people are fed up with all the hype. People don’t want to see your opportunity if you’re cramming it down their throat. They are tired of recruiters pretending to be your friend just so you might join their mlm program, whatever it is that happens to be the greatest business since sliced bread.

Those methods still work but they are less and less effective as each day goes by. And it will not get any easier.

What people really want is good quality information, leadership, and just to be able to find someone they can trust. Leads, prospects, and other network marketers want to do research and poke around at their pace to make decisions on their own time.

They do not want to talk to you until they want to talk to you.

Let’s repeat that. They do not want to talk to you until they want to talk to you. The key to magnetic sponsoring is getting people to want to talk to you. Attracting them to you.

How You Do Dat?

The simple answer is to give people what they want. Somehow help them achieve their goals, not yours. Of course there are many ways you can do this. More ways than any one human being could do all of those things. But an excellent way that is also one of the easiest is to publish an informative newsletter or ezine.

You do not have to be a writer. You do not have to be an expert. What you do have to be is a trustworthy resource. And you can absolutely do that.

This is what you need.

A newsletter that provides valuable information. You can write that yourself. Hire someone to write for you. Interview experts. Use articles other people have written. Or use the free system I created.

A website such as a lead capture page or blog where people can opt in to request your newsletter

A marketing campaign, paid or free, to get traffic and visitors to promote your newsletter.

An autoresponder such as Aweber to deliver your newsletter to your list of subscribers.

As you build your list and generate leads the key thing to remember is to build that relationship.

Encourage feedback. Get your subscribers involved.

Without having to worry about hardcore email marketing techniques you can easily just drip on them once a week. Avoid cramming your opportunity down their throat.

Just sign off each issue with your name, email address ( phone number if you dare ) and a link to your opportunity. What will work even better is a generic program such as Leaders Club for example, or a funded proposal or system.

As you continue to build trust people will respond to you, respect you, and join you. Plus you will have continuing means to add more income as opportunities and products come along that you can recommend.

I encourage you to start building a list now if you have not started yet.

Happy Newsletter Publishing