MLM List Building and Email Marketing Strategies

Can you believe I sprained my finger opening my car door? Yup, and it makes it hard to type. But that won’t stop me from telling you about the advantages of publishing your own mlm newsletter or how doing so will help you be a more magnetic, attractive ( but maybe not any better lookin’ ) network marketer.

This industry is changing. More and more people are fed up with all the hype. People don’t want to see your opportunity if you’re cramming it down their throat. They are tired of recruiters pretending to be your friend just so you might join their mlm program, whatever it is that happens to be the greatest business since sliced bread.

Those methods still work but they are less and less effective as each day goes by. And it will not get any easier.

What people really want is good quality information, leadership, and just to be able to find someone they can trust. Leads, prospects, and other network marketers want to do research and poke around at their pace to make decisions on their own time.

They do not want to talk to you until they want to talk to you.

Let’s repeat that. They do not want to talk to you until they want to talk to you. The key to magnetic sponsoring is getting people to want to talk to you. Attracting them to you.

How You Do Dat?

The simple answer is to give people what they want. Somehow help them achieve their goals, not yours. Of course there are many ways you can do this. More ways than any one human being could do all of those things. But an excellent way that is also one of the easiest is to publish an informative newsletter or ezine.

You do not have to be a writer. You do not have to be an expert. What you do have to be is a trustworthy resource. And you can absolutely do that.

This is what you need.

A newsletter that provides valuable information. You can write that yourself. Hire someone to write for you. Interview experts. Use articles other people have written. Or use the free system I created.

A website such as a lead capture page or blog where people can opt in to request your newsletter

A marketing campaign, paid or free, to get traffic and visitors to promote your newsletter.

An autoresponder such as Aweber to deliver your newsletter to your list of subscribers.

As you build your list and generate leads the key thing to remember is to build that relationship.

Encourage feedback. Get your subscribers involved.

Without having to worry about hardcore email marketing techniques you can easily just drip on them once a week. Avoid cramming your opportunity down their throat.

Just sign off each issue with your name, email address ( phone number if you dare ) and a link to your opportunity. What will work even better is a generic program such as Leaders Club for example, or a funded proposal or system.

As you continue to build trust people will respond to you, respect you, and join you. Plus you will have continuing means to add more income as opportunities and products come along that you can recommend.

I encourage you to start building a list now if you have not started yet.

Happy Newsletter Publishing

You know, funded proposals are great. If they are built right. If they have the right product. The right compensation for you. The right sales letter, the right follow up series.

As long as, if whoever is in charge of the thing made sure the sales copy is good.

No doubt. They are a good thing that can put some serious bucks in your bank.

But have you ever considered the down side?

First, unless you created it yourself ( and if you did, good for you ) it’s costing you money. OK, everything costs money. You can’t even get a free loaf of bread when you fill up your gas tank anymore.

But you have to consider, is this system a marketing tool that is actually increasing your business, or is it just financing a dream.

And what about the leads you generate. Are they really yours? After they optin at that squeeze page what can you do with them besides just let the follow up email letters pitch whatever it is you want your prospects to buy?

Usually that’s it. You don’t have any control. You don’t have the ability to offer them more. You don’t look any different than anyone else.

And that’s OK with you right? Because all you want to do is earn money. Cool. But what if you wanted to earn more money? What then.

These automated funded proposal systems…. They do not last forever. And when they are gone, so are your leads. So is the ability to earn from all that work. Gone.

I don’t know about you but I am not about to put all that blood, sweat, and tears into a business model that is destined not to last.

That’s crazy.

But what if you could do the same thing, only better.

You could build your list.You could offer products, training, leads, tools, whatever. Plus at the same time be promoting yourself.

That’s what makes publishing a generic network marketing newsletter so effective. Because now you have the ability to put you into the picture. To build that trusting relationship.

To create fans that want to hear what you have to say. And still be able to promote what it is you promote, build a downline in whatever opportunity you’re working. Only easier.

So how do you do that?

Obviously the first thing you need is to have a newsletter. I have actually done that for you if you need help getting started. My free system is only meant to get you started. It does go out for over six months. Plenty of time to get really good at it.

But long term you should take over and have complete control. I have given you the ability to do that. Plus the social network community to assist you with email marketing.

How do you promote a newsletter or ezine?

The same way you do anything else. You send traffic to it. And my new blog will be concentrating on just that. How to get traffic using content. Blogging, video, article marketing, RSS, etc.

But’s not to be revealed yet, so stay tuned…