MLM List Building and Email Marketing Strategies

We all want leads. We all want to find people that would be interested in what we have to offer. And yes we can buy them. We can start cold calling and hope for the best.

But a better way is to bring people to us with attraction marketing. By providing content. As in good helpful information.

The problem most network marketers seem to have is a lack of faith in themselves. They think they have nothing to offer. That they do not know anything of value that they can share.

Hogwash!

Everyone has valuable information they can share, teach, to other people. That’s one of the unique things I love about My Private Classroom. It’s a small tight community of people in mlm where you can get help not only learning web 2.0 and other marketing strategies. But also get help building yourself up so that you know that you can teach.

Because you can.

Now I’m calling this post generating leads. But I really don’t like that term. What I really see in my head for you is creating an audience. People who want to hear what you have to say. People that will hopefully read your blog or better yet, subscribe to your mlm newsletter.

One of my favorite ways to do that is with free reports. You can use them to direct traffic to websites. And you can also use them as an incentive to subscribe to your list. There are also things you can do to get other people to give away your reports for you.

No big secret.

I’ll give some ways to actually promote your reports in a future post but today I just want to give you the basics of getting one started so you can end up with a “system” like my Network Maketing 101

So there is a couple of things you will need. First, you obviously need the report. You could use articles that someone else wrote (not so effective). You could buy private label reports and articles (better). Or you could just write what you know. (best)

As I said earlier everyone knows something. Even though we often do not even see it. So to help you pull out that ebook that is inside of you, you must read Make Your Knowledge Sell. This is now free, but don’t pass this up. It did cost $49.95 just a few days ago.

The next thing you will need to increase the perceived value of your report is a quality image or graphics. There’s that old saying that you can’t judge a book by its cover. But guess what? We do!

Now I don’t know about you, but I’m pretty sure my grandkids are better artists than I am. That and I hate learning complicated software. I even stick to Notepad when I write because I can’t stand that paperclip dude.

What’s he want anyway?

So I had to go a long time without being able to create my own ebook covers. But that was before I got this low cost graphics editing software.

Sure, I am still no artist by any means. But I am now able to get by just fine. Check that page out and see the graphics I made.

so there you have it. How to create a free report and how to make ebook covers so people will want it. A great way to build that audience.

Can you believe I sprained my finger opening my car door? Yup, and it makes it hard to type. But that won’t stop me from telling you about the advantages of publishing your own mlm newsletter or how doing so will help you be a more magnetic, attractive ( but maybe not any better lookin’ ) network marketer.

This industry is changing. More and more people are fed up with all the hype. People don’t want to see your opportunity if you’re cramming it down their throat. They are tired of recruiters pretending to be your friend just so you might join their mlm program, whatever it is that happens to be the greatest business since sliced bread.

Those methods still work but they are less and less effective as each day goes by. And it will not get any easier.

What people really want is good quality information, leadership, and just to be able to find someone they can trust. Leads, prospects, and other network marketers want to do research and poke around at their pace to make decisions on their own time.

They do not want to talk to you until they want to talk to you.

Let’s repeat that. They do not want to talk to you until they want to talk to you. The key to magnetic sponsoring is getting people to want to talk to you. Attracting them to you.

How You Do Dat?

The simple answer is to give people what they want. Somehow help them achieve their goals, not yours. Of course there are many ways you can do this. More ways than any one human being could do all of those things. But an excellent way that is also one of the easiest is to publish an informative newsletter or ezine.

You do not have to be a writer. You do not have to be an expert. What you do have to be is a trustworthy resource. And you can absolutely do that.

This is what you need.

A newsletter that provides valuable information. You can write that yourself. Hire someone to write for you. Interview experts. Use articles other people have written. Or use the free system I created.

A website such as a lead capture page or blog where people can opt in to request your newsletter

A marketing campaign, paid or free, to get traffic and visitors to promote your newsletter.

An autoresponder such as Aweber to deliver your newsletter to your list of subscribers.

As you build your list and generate leads the key thing to remember is to build that relationship.

Encourage feedback. Get your subscribers involved.

Without having to worry about hardcore email marketing techniques you can easily just drip on them once a week. Avoid cramming your opportunity down their throat.

Just sign off each issue with your name, email address ( phone number if you dare ) and a link to your opportunity. What will work even better is a generic program such as Leaders Club for example, or a funded proposal or system.

As you continue to build trust people will respond to you, respect you, and join you. Plus you will have continuing means to add more income as opportunities and products come along that you can recommend.

I encourage you to start building a list now if you have not started yet.

Happy Newsletter Publishing